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Unveiling the Latest Toys & Game Market Trend with EAcham
来源: | 作者:eacham | 发布时间: 2019-12-24 | 2983 次浏览 | 分享到:

European American Chamber of Commerce & Industry (EAcham) and Hong Kong Trade Development Council (HKTDC) will cooperate with each other in January 2020. With its excellent resource platform, EAcham carries out a series of advertising and promotional campaigns in full range of multi-dimension online and offline for Hong Kong Toys & Games Fair and organize foreign buyers delegation to visit the event on 6th January, 2020.The Hong Kong Toys&Games Fair provides global exhibitors and buyers with ideal business platform to exchange trends and strengthen cooperation.

欧美工商会(EAcham)和香港贸发局(HKTDC)将于20201月再次合作。凭借其出色的资源平台,EAcham在线上线下开展了一系列广泛的宣传和推广活动并于202016日组织外国买家代表团参观此次展会。香港玩具展为全球参展商和买家提供交流趋势的理想商业平台并加强合作。



The 46th HKTDC Hong Kong Toys & Games Fair is set to be held from 6-9 January 2020. The fair is Asia’s largest event of its kind and is expecting more than 2,000 global exhibitors to showcase a wide variety of products ranging from traditional toys to high-tech games, from famed names to emerging brands.

46届香港贸发局香港玩具展将于2020169日假香港会议展览中心举行,预计迎来超过2,000家环球展商,展示多元化的玩具产品,从传统玩具到高科技游戏,从知名品牌到新晋品牌,一应俱全,是亚洲最大的玩具业展览。


Tech and STREAM toys in demand

The integration of technology in toys is the industry’s dominant trend. Digitalisation continues to make inroads into all areas, also bringing inspiration to traditional toys such as soft toys, board games, puzzles, etc. The Fair’s Smart Tech Toys zone brings together a vast array of tech-based toys and games including those operated via mobile apps, or incorporated with the latest VR, AR and MR technologies. Parents increasingly emphasise children’s development and realise the importance of learning through play. The STREAM Toys Product Display will continue to highlight educational and high-tech toys featuring science, technology, robotics, engineering, arts and mathematics (STREAM).

科技玩具及STREAM玩具大行其道

将科技融入玩具,是业界的主要趋势。数码化继续渗入各个范畴,并为传统玩具例如毛绒玩具、桌上游戏、拼图等带来崭新灵感。今届展览的「智能玩具」展区带来各种融入创新科技的玩具和游戏,例如配备应用程式操控功能、虚拟现实(VR)、扩增现实(AR)及混合现实(MR)等技术的游戏产品。家长近年越发关注儿童发展,明白寓学习于娱乐的重要性。玩具展的「启发潜能玩具产品陈列专区」将继续囊括科学、科技、机械人、工程、艺术及数学(STREAM)范畴的益智教育玩具及游戏。


Hong Kong company, Fame Master Enterprise Limited, who is famous for its high-quality 4D puzzle, is bringing their signature collection of Brick Man funny anatomy figure. The figure is 300mm tall and consists of 36 pieces of parts. With attention to every detail including Brick Man’s internal organs and skeletal bones, it provides a fun way to learn about the human body.

香港展商誉锋企业有限公司以高质素的4D拼图着名,今届带来他们的标志性解剖大积木人系列Brick Man。积木人高30厘米,包含36块组件,设计一丝不苟,呈现出Brick Man的内脏和骨骼,为学习人体结构带来有趣的方法。


Art & Smart Egg Kft from Hungary will present an award-winning 3D labyrinth game, Smart Egg, that is not only a puzzle but also provides a fun and challenging way to keep the brain and hand active. Each Smart Egg is designed with a different puzzle and offers a large variety of different levels for anyone aged 6 to 99!

匈牙利展商Art & Smart Egg Kft将展示一款屡获殊荣的迷宫游戏迷宫蛋。它不止是一款立体拼图,富趣味和挑战性,亦能令玩家保持双手及头脑灵活。每一只迷宫蛋都有不同的拼图设计及难度,适合6-99岁的玩家!

 

Premium brands on display

The signature Brand Name Gallery is expecting around 250 brands this year including 4M, B. Duck, Eastcolight, HAPE, Intex, Kintoy, Rastar and WELLY, offering products of excellence in design and assured quality. An exhibitor of the Brand Name Gallery, Welly Die Casting International Limited will showcase a 1:24 Die Cast Free Wheel McLaren 675LT. Featuring detailed interior, dashboard, real rubber tires, opening doors and hood, this replica is 100% true-to-scale and very realistic.

汇聚知名品牌

展览焦点展区「品牌廊」将汇聚约250个知名品牌,包括4MB. Duck、怡高、HAPEIntexKintoyRastar及威利等,为买家带来设计出色及优质安全的玩具。品牌廊展商威利机铸国际有限公司将展出一款合金仿真汽车模型 1:24 McLaren 675LT,重现车内细节,包括精致的内部零件、仪表版、塑胶轮胎、可开关的车门及上盖。这款模型百分百保留细节,非常逼真。

 

Playtime For All

Kidult World is the place to find items that target those young at heart such as hobby goods, performance magic items, models, figurines, war games equipment and much more! Threezero (HK) Ltd will be exhibiting the Transformers DLX Collectible Figure Series with the highly anticipated character, Optimus Prime. The DLX Optimus Prime stands 11.2 inches tall and features screen accurate detailing, 53 points of articulation, LED illuminated eyes, and die-cast metal parts, a not-to-be-missed collectible for Autobots fans.

玩具老少咸宜

对于成年人甚至长者,玩具与收藏品都是重拾童趣、保持心境年轻的好方法。「大童世界」展区将载誉归来,展示包括啫好玩具、魔术用具、模型及人偶、野战游戏等迎合成年人喜好的玩具。Threezero (HK) Ltd将展出变形金钢 DLX 收藏公仔,高11.2寸,有53个关节、LED发光眼睛及压铸金属部件,与银幕上的形象完全相同,博派迷不可错过。

 

Also returning in the upcoming edition will be the Fireworks zone, displaying shells, firecrackers, toy fireworks as well as fireworks suitable for use in different events.

「烟花」展区同样载誉归来,展出礼花弹、爆竹、玩具烟花及适用于各类型活动的烟花等。

 

The fair will feature six group pavilions to present products from around the world, including the mainland China, Korea, Spain, Taiwan, the UK, together with the “World of Toys” pavilion featuring mainly European exhibitors.

今届展览将设有6个展馆,展示来自世界各地的产品,包括中国内地、韩国、西班牙、台湾和英国,还有以欧洲展商为主的「World of Toys」展馆。

 

Taking trends

A highlight event - the Hong Kong Toys Industry Conference 2020 will feature heavyweight speakers to share their insights on key global and regional trends shaping the toys industry. A series of events will be held for visitors to keep abreast of the latest industry development and strengthen their networks.

揭示行业趋势

展览期间,大会将举办一系列活动,让买家获取行业发展资讯,拓阔商网。大会亦将举办重点活动「香港玩具业会议2020」,邀请重量级嘉宾主讲玩具业的全球及区域趋势。


Crossover business opportunities

The HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair and the HKTDC Hong Kong International Licensing Show will be held concurrently. The four fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.

同期展览 缔造跨行业商机

香港玩具展将与香港贸发局香港婴儿用品展、香港国际文具展及香港贸发局香港国际授权展同期举行,四项展览为买家提供一站式采购机会,缔造更多跨行业商机。




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